Products are becoming more and more similar. New technology is creating new opportunities. More and more people within the company come into contact with customers. Competition for competitors is tough. There is a shortage of good salespeople in both the trade and service branches.
A clear break in the trend is apparent now! Product-oriented salespeople are being replaced by salespeople who focus on their relationships with customers. Salespeople who create cooperation based on trust, responsibility, ability, consideration and openness.
Personal sales focuses on:
- customer orientation as a criterion for sales work.
- how the relationship between salesperson and customer develops into cooperation and partnership.
- how the relationship between salesperson and customer develops into cooperation and partnership.
Author: Mats Erasmie
Price SEK 325 (ex. VAT and shipping)